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Book NowYou cannot bid on keywords in PMax. You can still block them, exclude brands, and hint at demand. Three controls, three different places in the account.
Read the postAudience signals are hints that tell Google where to start looking, not targeting that fences your ads in. Feed them well and the learning period gets a lot shorter.
Read the postPMax buys across seven Google surfaces at once. You get a handful of real controls over where it lands, and one report that only half tells you what happened.
Read the postPMax is worth it when your tracking, conversion volume, creative and feed are ready. When they are not, it is a fast way to spend money and learn very little.
Read the postAI Overviews mostly cite pages that already rank. Here is how to become one of the few sources they quote, and why being quoted is not the same as being visited.
Read the postService area businesses can hide the address and list the suburbs they cover instead. Here is how to set it up properly, and the shortcuts that get profiles suspended.
Read the postIt costs nothing, it sits above the organic results, and most profiles are half-finished. Here is the order to fix yours in, and the parts you can safely ignore.
Read the postA technical audit is a check of the plumbing, not the copy. Here is what belongs in one, what a useful deliverable looks like, and when the money is better spent elsewhere.
Read the postThere is no keyword list. Google reads your product data, decides which searches you are an answer to, then runs an auction. Here is the whole mechanism, step by step.
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