Legal
Cookie Policy
Nothing that tracks you loads until you say yes. Here is what we would set, what each thing does, and how to change your mind.
Last updated
The short version
What happens by default depends on where you are, because the law is not the same everywhere.
In Europe, the UK and California, we ask first. Until you choose, no analytics or advertising cookies are set — the tags that would set them are not even downloaded. Decline, and they never load at all.
In Australia and most other places, the law works on an opt-out basis rather than an opt-in one, so the analytics and advertising cookies below load without a banner interrupting you. We would rather not make you dismiss a pop-up that no law requires and that most people click through without reading.
Either way you are in charge. The Cookie preferences link in the footer of every page turns them off wherever you are, and we clear the cookies we set when you do. Rejecting takes one click, same as accepting.
The three categories
Strictly necessary — always on
The bare minimum to make the site work and to remember your privacy choice. There is a certain irony in needing a cookie to remember that you do not want cookies, but that is genuinely how it works. These do not track you, and they cannot be switched off.
Analytics — your choice
Google Analytics 4, and nothing else. It tells us which pages get read, which ones lose people, and whether the site works properly on your phone. It is how we find out a page is failing before someone has to tell us. The data is aggregated, and we do not use it to identify you.
Advertising — your choice
These tell us whether our own ads worked, and let us show ads to people who have already visited the site. This is the category most people mean when they say tracking, and it is the one we would most understand you declining. Declining costs you nothing and breaks nothing on the site.
The full list
Every cookie this site can set, grouped by who sets it. Third parties control their own cookies and can change the names and lifetimes without telling us, so treat the durations as typical rather than guaranteed.
| Cookie | Set by | What it does | Category | Typical life |
|---|---|---|---|---|
| imprint_consent | Imprint | Remembers your cookie choices so we stop asking. | Necessary | 12 months |
| imprint-theme | Imprint | Remembers light or dark mode. Not strictly a cookie — it is session storage, and it disappears when you close the tab. | Necessary | The tab |
| _ga, _ga_* | Google Analytics | Tells one browser apart from another, and keeps track of a single visit so one session is not counted five times. | Analytics | 2 years |
| _gcl_au | Google Ads | Records that a click on one of our ads led to an enquiry. | Advertising | 90 days |
| _fbp, _fbc | Meta | Measures whether our Facebook and Instagram ads worked, and supports retargeting. | Advertising | 3 months |
| bcookie, lidc, li_gc, UserMatchHistory | Measures our LinkedIn ads, and matches a visit to an ad audience. | Advertising | 1 day to 12 months | |
| __adroll, __adroll_fpc, __ar_v4 | AdRoll | Retargeting — showing our ads to people who have already been here. | Advertising | 12 months |
Our host, Vercel, also keeps standard server logs, including your IP address. That is not a cookie, and it happens on every website you visit, ours included, whatever you choose here.
What happens when you send an enquiry
Submitting a form is not a cookie, but it is worth being clear about. When you send us an enquiry, the details are emailed to us through Resend, our email provider, and a copy of the confirmation goes to you. We do not set a tracking cookie to link the enquiry to your browsing.
Your choice about cookies does not change whether the enquiry reaches us. It always does. The full detail is in our Privacy Policy.
Changing your mind
Use the Cookie preferences link in the footer of any page. Change the toggles, save, and it applies immediately: no further tags load, and we clear the cookies we set on this domain. The few that live on a third party's own domain are out of our reach and expire on their own, though you can clear those yourself.
Clearing what is already there
Every browser lets you view and delete cookies, and block them by default. It is under Settings, usually under "Privacy and security". Blocking all cookies breaks a fair bit of the web, so most people are better off using the controls above.
Opting out at the source
You can also opt out with the companies themselves, which covers every site rather than just ours: the Google Analytics opt-out add-on, Google ad settings, and Your Online Choices for the Australian advertising industry generally.
Do Not Track and Global Privacy Control
Two signals, two answers.
Do Not Track has no agreed standard for what a website should actually do about it, and most of the industry ignores it. So do we, rather than implying a protection we are not really giving you.
Global Privacy Control is a different story. It is a real opt-out signal, and a legally recognised one, so we honour it: if your browser sends GPC, advertising cookies stay off by default, wherever in the world you are, without you having to touch a banner.