Next Fragrance · DTC fragrance
Ecommerce web design Ecommerce web design built to sell.
Stores designed around the buying decision, launch-ready with tracking, email, SEO and speed.
Product page hotspots
Why it loses sales, and the fix.
Four places a product page quietly loses the sale. We design the fix in from the first wireframe.
Price: hidden below the fold
On mobile, shoppers scroll past before they see it. The fix: price next to the title, payment options under it, and a sticky add-to-cart on mobile.
Shipping: a surprise at checkout
The cost only shows up at checkout, which is exactly where carts are abandoned. The fix: a shipping line on the product page, a free-shipping threshold and a delivery estimate by postcode.
Photos: one shot, bad angle
Buyers cannot see what they are getting. The fix: five to eight images including scale and detail, zoom on mobile, and 3D product renders or video where they help.
Reviews: none shown
No proof anyone else bought it. The fix: stars under the title, photo reviews, and buyer questions answered right on the page.
Why stores are different
Every extra click costs you a sale.
- 01
Checkout is everything
Most sales are won or lost between the cart and the confirmation page. We build a checkout that removes friction rather than adding it.
- 02
Speed is money
Slow product pages bleed sales on mobile. A fast store converts more of the traffic you already pay for.
- 03
Order value matters
Smart product pages, upsells and bundles lift what each customer spends, not just how many of them buy.
Case study
Which platform?
Shopify, WooCommerce or headless.
We are not tied to one platform, so you get what fits the business, not whatever we happen to sell.
Shopify
Most stores. Fast, reliable and easy for your team to run day to day, with a huge app ecosystem behind it.
WooCommerce
You already run WordPress and want full control, or you need deep customisation inside it.
Headless
Large catalogues, custom experiences and a dev team in-house. A custom front end (often Next.js) on top of your commerce platform, for maximum speed and control.
Changing platforms?
A redirect map for every URL.
Every old product, category and content URL gets a 301 redirect to its new home before launch, so the search value you have built follows you to the new store.
A full redirect map is what protects your rankings; nobody can honestly promise them. Our ecommerce SEO team builds the map and runs the pre-launch checks. Launching into new countries as well? Our international expansion checklist covers currency, shipping, tax and the SEO layer.
- Old URL to new URL, for every product and category
- Schema and metadata carried across
- A crawl before and after launch to catch anything missed
Launch-ready, not just live
Ticked off before launch day.
A store that launches without tracking spends its first month guessing. Ours go live with tracking tested end to end before any ad spend, so the first sale is measured properly and the first visitor who doesn’t buy still hears from you.
- Tracking and conversions tested, with purchase tracking you can trust
- Email flows live: welcome, abandoned cart and post-purchase
- SEO redirects and schema in place
- Core Web Vitals passing on mobile
8-week timeline
From brief to launch.
Four stages over about eight weeks, each with something you approve before the next one starts.
- 01
Weeks 1–2: strategy and wireframes
We map your products, customers and the platform that fits, and where the revenue opportunities are. You approve the store plan and wireframes before design starts.
- 02
Weeks 3–5: design and build
Product, category and checkout flows designed to convert and lift order value, then built with payments and shipping wired up.
- 03
Weeks 6–7: content and tracking
Products, copy and images loaded. Tracking, email flows and redirects set up and tested on a staging store you can place test orders on.
- 04
Week 8: launch
We test the full purchase journey, go live and hand over with training. The store, theme, code and accounts are all yours.
When not to
When a new store isn’t the answer
Worth it when
- The platform blocks what you need
- Conversion is measurably poor across the store
- The theme fights every change you try to make
Not yet, if
- The store already converts well
- The problems sit on a handful of pages, not the platform
Then conversion rate optimisation for your store is the better spend: fix the leaks on the store you have before paying for a new one.
How long does it take?
About eight weeks for most stores. Large catalogues, migrations and custom features take longer, and you get a dated timeline before we start.
Will we lose rankings?
A platform move always carries some risk, so we plan for it. Every old URL gets a 301 redirect to its new home, schema and metadata carry across, and we crawl the site before and after launch. A full redirect map protects the rankings you have; nobody can honestly guarantee them.
Who owns the store?
You do: the theme, the code and every account, in your name, with a handover and training at launch.
What does a new store cost?
It depends on templates, catalogue size, integrations and migration. We quote a fixed price per project after a short discovery, so there are no surprises.
What about after launch?
We offer ongoing support and improvements if you want them, but you are never forced into a retainer.
Ready when you are.
No pitch deck and no lock-in contract. Just a straight answer on what to fix first.