Next Fragrance · DTC fragrance
Conversion rate optimisation company Find where your store is leaking sales.
Product page, cart, checkout and mobile, fixed in order of what each leak costs you.
Where sales are won or lost
Every step from product to payment is a chance to lose the sale.
Most store visitors leave for reasons you can fix: a price they had to hunt for, a shipping cost that appeared at the last step, a checkout that insisted on an account. We lift conversion and average order value across the whole path, from product page to payment.
That is the job of a conversion rate optimisation company: find the leak that costs the most, fix it, and prove the fix worked. Clear product pages, an obvious add-to-cart, and a checkout that gets out of the way.
Funnel leak finder
Where is your funnel leaking?
Tick what sounds familiar.
Lots of product views, few add-to-carts.
CausePrice, shipping or returns are hard to find, the photos don’t answer the questions, or the button sits below the fold on a phone.FixRebuild the top of the product page around the questions buyers ask before they commit.
Carts fill up, checkouts don’t start.
CauseA surprise cost in the cart, or no clear reason to keep going.FixShow costs early and make the free-shipping threshold visible, so the next step feels worth it.
Checkout starts, orders don’t.
CauseForced account creation, too many fields, or no sign of the payment option they wanted.FixStrip the checkout back, then test one change at a time so you know which one helped.
Phones browse, desktops buy.
CauseSmall buttons, awkward keyboards and a slow product page on mobile.FixDesign for the phone your customer is actually holding, then measure mobile on its own.
Abandoned carts never hear from you.
CauseNo reminder goes out, or a generic one arrives days later.FixCart and browse recovery flows from our email marketing team, timed and tested like any other fix.
Ad clicks land on the wrong page.
CauseShopping and social ads send people to the home page or a generic collection.FixSend each click to the product it promised. When we also run your Google Shopping ads, the ad and the page get tested together.
0 of 6 sound familiar
Each one shows up in your data, and each one has a fix. We start with the leak that costs the most.
Fixes by stage
What we usually change.
Product page
Price, shipping, reviews and photos above the fold. Honest returns, and the detail buyers need to commit without a second visit.
Cart
No surprise costs. The free-shipping threshold visible, with how close the shopper is to reaching it.
Checkout
Guest checkout, wallets and fewer fields. Trusted payment options and nothing new on the final screen.
Mobile
Thumb-reach buttons, a sticky add-to-cart and inputs that bring up the right keyboard.
Trust
Reviews, returns and payment details placed near the buy button, at the moment of hesitation.
Order value
Smart bundles, free-shipping thresholds and relevant add-ons that lift the basket without feeling pushy.
The first 30 days
Audit, quick fixes, then a roadmap.
- Week 1
Audit
Analytics, session recordings and a mobile walk-through of your product, cart and checkout pages. You get the leaks, ranked by what each one costs.
- Analytics
- Recordings
- Mobile walk-through
- Weeks 2–3
Quick fixes shipped
The obvious wins, live: the hidden shipping cost, the missing guest checkout, the button nobody can reach with a thumb.
- Theme changes
- Checkout settings
- Copy fixes
- Week 4
Test roadmap
What to test next, and why, ranked by impact and effort. Each test runs against a control, so only proven changes stay.
- Hypotheses
- Impact vs effort
- Control
Case study
Do you work with Shopify and WooCommerce?
Yes. We test on both, and can make most changes through the theme or a testing tool without a full rebuild. For deeper work we hand your developer clean specs.
Do we need Shopify Plus?
No. Most fixes work on any plan. If a change does need a higher plan, we will say so before you pay for it.
Will you change our theme?
Only where it blocks a fix. If the theme itself is the problem, our online store design team scopes that work separately, so you can decide whether it is worth it.
Will discounting hurt my margins?
CRO isn’t discounting. The fixes we start with are about clarity, trust and friction, not price cuts. Where we do test an offer, we measure the margin impact, not just the conversion rate.
How do you lift average order value without annoying customers?
Relevance. A free-shipping threshold set just above a typical order, and bundles that are genuinely useful, feel like a deal rather than a hard sell. We test each one against a control before it stays, and well-timed ecommerce email flows bring buyers back for the next order.
How long before results?
Quick fixes go live in weeks two and three. Each test then runs four to eight weeks before we call it. Our CRO fundamentals guide explains why we don’t call them sooner.
Ready when you are.
No pitch deck and no lock-in contract. Just a straight answer on what to fix first.