Conversion rate optimisation

Get more from the traffic you already have

You don't always need more visitors. You need more of them to enquire, book and buy. We find what's stopping them, then test our way to a better result — measured, not guessed.

Try the model below → toggle the fixes and watch the numbers move.

CRO for e-commerce

Turn browsers into buyers

Most store visitors leave with a full cart or an empty one for reasons you can fix. We lift conversion and average order value across the whole path — product page to payment.

Book a store audit See the levers

Model revenue impact here.

Store revenue model

Illustrative

Conversion rate

1.40%

Orders / month

196

baseline

Revenue / month

$18,620

Monthly visitors 14,000

Average order value $95

Clearer product pages

Price, shipping, returns upfront

+12%

Remove checkout friction

Guest checkout, fewer steps

+20%

Trust + shipping clarity

No surprises at payment

+14%

Cart recovery

Win back abandoned carts

+16%

Faster site

Speed up product + cart pages

+13%

Mobile checkout

One-thumb payment flow

+15%

Illustrative model — real uplift is measured per test.

Where sales are won or lost

Every step from product to payment is a chance to lose the sale

We optimise the full funnel — clear product pages, obvious add-to-cart, and a checkout that gets out of the way.

yourstore.com.au/collections/bestsellers

$49

$95

$72

$120

$38

$64

Prominent price, visible add-to-cart, and trust signals near the buy button lift completion.

What we tune

The leaks in a typical store funnel

Product

Pages that answer objections

Clear pricing, honest shipping and returns, and the detail buyers need to commit without a second visit.

Checkout

Friction-free payment

Guest checkout, fewer steps, trusted payment options and no nasty surprises on the final screen.

Value

Higher average order value

Smart bundles, thresholds for free shipping and relevant add-ons that lift the basket without feeling pushy.

How we work

Test the funnel, keep the wins

Tap a step.

Audit

Hypothesise

Test

Measure

Compound

Week 1

Find the leaks

We do

Analytics deep-dive, session recordings, heatmaps and a heuristic review of your key pages.

You get

A ranked list of what's costing you conversions — and roughly what each is worth.

When

Days 1–7

Proof

E-commerce conversion work in numbers

3.0%

Average store conversion rate across our e-commerce accounts

$11.30

Cost per purchase on our best-performing store

5.9x

Average return on ad spend across our e-commerce clients

4 yrs

How long our longest-running store has held that return

Common questions

Before you book

Do you work with Shopify and WooCommerce?+

Yes. We test on both, and can implement most changes through the theme or a testing tool without a full rebuild. For deeper work we hand your developer clean specs.

Will discounting hurt my margins?+

CRO isn't discounting. Most of our lift comes from clarity, trust and reduced friction — not price cuts. Where we test offers, we measure margin impact, not just conversion.

How do you lift average order value without annoying customers?+

Relevance. Threshold-based free shipping and genuinely useful bundles feel like a deal, not a hard sell. We test each one against a control before it stays.

Find the revenue hiding in your funnel

We'll audit your product and checkout flow and show you the three changes most likely to lift revenue per visitor.

Book your store audit Back to CRO overview