Next Fragrance · DTC fragrance
Email marketing agency Email and SMS flows that turn one-time buyers into regulars.
The automated flows most stores are missing, a campaign calendar that doesn’t feel like spam, and deliverability done right. Lead nurture for service businesses, too.
The flows you’re missing
Six flows every store should run.
Tick the ones you don’t have yet.
Welcome
CauseNew subscribers hear nothing until the next campaign, and the interest they signed up with fades.FixA welcome series: your brand story, the best place to start, and a reason to place the first order. Our guide to the ecommerce email flows that make money covers the order to build them in.
Abandoned cart
CauseShoppers reach checkout, leave, and nobody follows up.FixA short sequence that reminds them what they left, answers the usual objections and takes them straight back to the cart.
Browse abandonment
CausePeople look at a product more than once but never add it to the cart.FixA gentle nudge about the product they viewed, with reviews and similar options.
Post-purchase
CauseThe first order is treated as the end of the relationship.FixThanks, delivery updates, how-to-use tips, a review request and the logical next product, so one-time buyers become repeat customers.
Win-back
CauseLapsed customers drift away quietly, and you only notice when revenue dips.FixTimed to your reorder cycle, with a reason to come back before they forget you.
VIP
CauseYour best customers get exactly the same emails as everyone else.FixEarly access, first look at new products and offers kept for your top buyers.
0 of 6 flows missing
Each one is revenue from customers you’ve already paid to acquire.
A month of campaigns
A mix that doesn’t feel like spam.
Flows do most of the selling; campaigns keep the list warm. Weekly for most brands, and only one email in four is an offer.
Week 1: new arrival story
What is new and why it exists, told as a story rather than a catalogue page.
Week 2: how to choose
Education that helps people buy the right thing, and sells without shouting.
Week 3: customer favourite
The product your regulars keep coming back for, with their reviews doing the talking.
Week 4: offer for VIPs only
A reward for your best customers, so discounts don’t train everyone to wait for a sale.
More than ecommerce
Running on enquiries? Nurture for leads.
Most enquiries aren’t ready to buy on day one. Nurture keeps you front of mind and does the follow-up your team never has time for, so warmer leads land in your inbox ready to talk.
These are the five flows we build, and our guide to email flows for service businesses goes into each one.
- Welcome and introduce: a first impression that sets expectations and points to your best content
- Lead magnet delivery: sends what they signed up for, then builds trust with something useful
- Nurture drip: case studies and insights over weeks, until they’re ready to talk
- Enquiry follow-up: automatic follow-up on quotes and webinars your team would otherwise miss
- Re-engagement: wins back quiet contacts before they go cold for good
What we do
Everything your email needs, handled end to end.
Strategy, build and optimisation, with deliverability and setup done properly. You keep the list; we do the heavy lifting.
Strategy and audit
We map your list, your current flows and the gaps costing you money right now.
List growth
Ethical capture that grows a list of people who actually want to hear from you, on site and through Facebook and Instagram ads for online stores.
Automated flows and setup
Behaviour-triggered sequences that sell and follow up on autopilot, with integrations and segments set up properly. Our guide to Klaviyo flows shows how we structure them.
Copy and design
On-brand emails that read like a human wrote them, built mobile-first to convert.
Deliverability
Domain authentication, warm-up and list hygiene, so your emails land in inboxes, not spam.
Reporting
Clear monthly numbers tied to revenue and leads, not vanity open rates.
How it works
Live in weeks, not months.
- Week 1
Audit
We map your list, flows and gaps, and rank the fixes by how much revenue or how many leads they are likely to bring in.
- List health
- Flow gaps
- Deliverability check
- Weeks 2–3
Build
We write, design and switch on the highest-value flows first: cart recovery for stores, lead nurture for service businesses.
- Copy and design
- Flow build
- Segments
- Every month
Optimise
We test subject lines, timing and offers, run the campaign calendar, and report the numbers that matter.
- Testing
- Campaign calendar
- Plain-numbers report
Case study
When not to
When email isn’t the fix
Worth it when
- Customers or enquiries already come in
- People buy more than once, or take time to decide
- Nobody follows up consistently today
Not yet, if
- The store doesn’t convert first-time visitors, so the store itself comes first
- There is no list and no traffic to grow one yet
Who owns the email list?
You do, always and entirely. We build inside your account, so everything stays yours if we ever part ways.
Which platform do you use?
We’re platform-agnostic. Klaviyo is our usual pick for online stores, and we also work in Mailchimp, HubSpot, Campaign Monitor and others, recommending the best fit for your business rather than forcing a favourite.
Do you write and design the emails?
Yes: copy that reads like a human wrote it, and designs built mobile-first. Or we brief your team, if you would rather keep it in-house.
How often will you email?
Weekly for most brands, with flows doing most of the work. We set the rhythm by how your list responds, not by a quota.
How fast will we see results?
First flows are usually live within two to three weeks. High-intent flows like cart recovery and lead nurture tend to show returns soonest, because they reach people who already raised their hand.
Will you spam my subscribers?
No. We send with consent, protect your sender reputation and keep your list healthy. A clean, engaged list earns more than a big, burnt-out one.
Do I need a big list to start?
No. Flows run on behaviour, not list size, so even a small, engaged list makes automated sequences worthwhile from day one.
Ready when you are.
No pitch deck and no lock-in contract. Just a straight answer on what to fix first.