Search engine optimisation
Get found by the people already searching to buy
We turn organic search into a steady pipeline of qualified leads and sales — not vanity rankings you can't bank. Sharp technical foundations, content that ranks and converts, authority that compounds.
E-commerce SEO
Turn category pages into your best salespeople
Your product and category pages can sell around the clock — if they rank for buyers and win the click with rich results. We build the architecture, schema and content that make search a reliable revenue channel.
Why stores are different
E-commerce SEO is a different sport
Category pages do the heavy lifting
Most high-intent traffic lands on category, not product, pages. We treat them as landing pages built to rank and convert.
Rich results win the click
Price, stars and stock status pulled into search via product schema — so buyers pick you before they even visit.
Scale is a technical problem
Hundreds or thousands of pages mean crawl budget, faceted navigation and duplication all become ranking issues.
Speed is money
Slow stores lose rankings and sales. Core Web Vitals and clean templates protect both at once.
Non-brand is the growth lever
Ranking for what people search — not just your brand name — is where new revenue actually comes from.
Content supports the catalogue
Buying guides and comparison content capture demand higher up the funnel and feed your category pages.
What's included
Built for stores that want to scale
Category & product optimisation
Titles, copy, internal links and intent mapping so your best commercial pages rank for the searches that convert.
Product schema & rich results
Structured data for price, ratings, availability and more — so your listings stand out and earn the click in search.
Site architecture at scale
Clean category structure and internal linking that spreads authority to the pages that make you money.
Technical: crawl, speed, faceted nav
Crawl budget, filter/parameter handling, duplication and Core Web Vitals — the plumbing that big stores live or die on.
Content hubs & buying guides
Top-of-funnel content that captures demand early and funnels shoppers into the right category pages.
Proof
What focus is worth to a store
How we work
Fix the foundation, then scale the catalogue
Store & keyword audit
We map your catalogue to buyer searches, find the technical blockers, and quantify the revenue on the table.
Technical & architecture fixes
Crawl, speed, faceted nav, duplication and schema — the foundation that lets everything else rank.
Category & content build
Optimise commercial pages and add the content that captures demand and feeds them.
Measure revenue & scale
Report organic revenue, not just traffic, and expand the play across the catalogue where it pays.
Straight answers
Store SEO, in plain terms
Does this work on Shopify / WooCommerce / custom?+
What are rich results and why do they matter?+
I have thousands of products. Where do you start?+
Will SEO reduce my ad spend?+
See the organic revenue your store is missing
Book a free store SEO audit. We'll show you the buyer searches you're not ranking for, the technical fixes with the biggest payoff, and what it's worth.