Next Fragrance · DTC fragrance
AEO agency Get recommended by ChatGPT, Gemini and Google AI.
Entity cleanup, answer-ready content and citations, tracked across four AI platforms.
How AI decides who to recommend
Everything said about you, everywhere.
AI assistants don’t hand over ten links. They read what’s said about you on your own site and across the web, then name a few brands and stop.
There is no page two. If you’re not one of the names, the buyer never learns you exist. Answer engine optimisation (AEO) is the work of becoming one of them, and our explainer on what AEO really is goes deeper.
- Your site: clear facts and quotable answers
- Reviews: what customers say, and how recently
- Directories: the same details everywhere
- Press and lists: who vouches for you
- Reddit and forums: what real people recommend
Free AI visibility check
Does AI recommend you?
Give us your domain. A person asks four AI platforms the questions your buyers ask, scores your mentions against your real competitors, and emails you the report within one business day.
Free, and no sales call to get itBack within one business day
SEO vs AEO
What’s shared, and what’s different.
Most of the groundwork is shared, which is why AEO works best on top of solid SEO.
Both reward
The same groundwork gets you ranked and cited: clear content that answers questions, technical health, and trust (reviews, authors, an about page). It’s why local SEO and ecommerce SEO feed straight into AEO.
Google rewards
Rankings still move with links and relevance: relevant backlinks, page experience and topical depth.
AI rewards
AI recommends who it sees recommended: citations on the sites it reads, consistent entity facts, and mentions on Reddit, in the press and on lists.
What we do each month
Four things, every month.
- 01
Entity cleanup
Consistent facts about you everywhere: name, category, services and locations, so AI recognises you as one real, distinct business.
- 02
Answer-ready content
Clear, quotable answers on your pages, written around the questions buyers ask. Our guide to ranking in AI Overviews shows the pattern.
- 03
Earning citations
Mentions on the sites AI reads: industry lists, press, directories and forums. They decide whether AI trusts you enough to name you.
- 04
Tracking mentions
Who AI names, for which questions, on which platform, so each month’s work goes where the gaps are.
Schema and structure
Facts spelled out in a language machines read.
Before the monthly work, we add the technical markup (schema) that spells out your services, locations and facts, and restructure key pages so the answers are easy to lift and quote.
It’s unglamorous, and it’s what makes everything else readable. Our guide to what llms.txt is covers one of the newer pieces, and when it’s worth bothering.
- Organisation, service and product schema
- Answer-first page structure
- FAQs marked up where they help
How we measure it
Mentions across 4 platforms and a set of buyer questions.
We agree a set of questions your buyers ask, then check every month whether ChatGPT, Gemini, Perplexity and Google AI Overviews name you, cite you, or name a competitor instead.
You see your mention rate platform by platform, the brands named instead of you, and the questions where you lose.
When not to
When AEO isn’t the answer (yet)
Worth it when
- The SEO basics are in place
- You have a clear category
- Buyers ask around before they choose
Not yet, if
- SEO basics are missing
- You can’t yet say in one line what you do, and for whom
In that case, start with the search groundwork and build AEO on top.
Case study
Can you guarantee ChatGPT mentions us?
No. Nobody can. We can make you easier to recommend, and track whether it works.
How is this different from SEO?
Most of the groundwork is shared. AEO adds citations, entity data and mentions elsewhere on the web, and measures who gets named rather than who ranks.
How much does AEO cost?
It depends on whether you want a one-off audit or the ongoing work of becoming a named answer. Tell us which, and we’ll put a straight number on the job. No lock-in. Our guide to AEO services covers what you should expect to get either way.
How long before AI starts naming us?
Schema and content fixes go live in the first month. AI answers move more slowly, because they reflect what’s said about you across the web, so expect change over months rather than weeks. We track it monthly, so you can see it happen (or not).
Which AI platforms do you track?
ChatGPT, Gemini, Perplexity and Google AI Overviews. We ask each one the same set of buyer questions every month, so the trend is like for like.
Can you see visits that come from AI tools?
Partly. Some AI tools pass a referrer, so visits from ChatGPT or Perplexity can show up in GA4 when analytics and tracking is set up to separate them. Much of the influence is invisible (people ask, then search your name), which is why we track mentions as well as visits.
Ready when you are.
No pitch deck and no lock-in contract. Just a straight answer on what to fix first.