Case study
The Career Academy
One brand, three markets, and a lead-generation funnel that hands the enrolment team qualified students instead of cold clicks.
The brief
The challenge
Running an education brand across three countries multiplies everything. Three markets’ worth of course expectations, search behaviour and competitors, but students in all of them expect the same polished, consistent experience.
The Career Academy needed a brand and website that held together internationally, while continuing to do the commercial job at home in each market: generating qualified student leads for the enrolment team.
Delivery
A funnel built on how students compare
Before anyone enrols in an online course, they research, compare and hesitate. We rebuilt the brand and website around that journey rather than around a course catalogue.
Web Design
A rebrand that holds across borders
The rebranded website gives students in New Zealand, the UK and Ireland the same polished experience, adapted to each market rather than photocopied across them.
CRO
The information-pack offer
Instead of pushing visitors to commit on the spot, the site invites them to request the detail they genuinely want, course content, outcomes, pricing. Interested enough to raise a hand, informed enough to have a real conversation.
SEO, Google Ads & Email
Feeding the enrolment team
Search, paid campaigns and email follow-up all point into the same funnel, so every market feeds qualified information-pack leads to the sales team through one well-defined journey.
What’s next
Multiplying without fragmenting
The thing that keeps three markets manageable is a single well-defined funnel that every market feeds, rather than three markets running three experiments. Every improvement to the journey now pays off in three currencies.
Let’s work together
Selling something people compare for weeks?
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