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Google Ads A Google Ads agency that shows you where every dollar went.
Search, Shopping and Performance Max run against your real margins, with the wasted spend found and cut first.
Already running ads?
Here’s what we usually find.
Search terms nobody should pay for
“Free”, “jobs”, “DIY” and competitor names eating the budget, because broad match ran without a leash.
Page views counted as conversions
Tracking that makes a bad month look like a good one. If the data is wrong, smart bidding optimises toward the wrong thing.
Performance Max spending on your own brand
Paying for clicks you would have got for free.
Budget capped on the wrong campaigns
Your best campaign runs out by lunchtime while a weak one spends all day.
Ecommerce or service business?
Proof that matches your business
5.9× average ROAS, across our ecommerce clients
You sell products online and live by return on ad spend. We structure Shopping and Performance Max by margin, on a feed that sells.
Google Shopping ads for online stores$24 average cost per lead, across our service business clients
You win work through calls, forms and bookings. We fill the pipeline with people ready to buy, and track every call.
Google Ads for service businesses
What we run, and when
Four campaign types. Not all of them, all the time.
- 01
Search
Always first. People asking for what you sell, right now.
- 02
Shopping and Performance Max
When you sell products and the feed is clean. Our guide to Performance Max campaigns covers when it earns its keep.
- 03
YouTube
When search demand is capped and you need more people asking.
- 04
Demand Gen
When the creative is strong and you want reach in Gmail, Discover and YouTube.
What you’ll see every month
A report in plain numbers.
Ours fits on one screen, and it is built on tracking that matches your bank, not just the platform.
- Spend, leads or sales, and cost per result
- What changed and why
- Next month’s plan
How it works
Audit. Build. Scale.
- Step 1
Audit
We pull apart your account (or your market, if you are starting fresh), find the wasted spend, and map what we would do differently. Free, no obligation.
- Search terms
- Tracking check
- Wasted spend
- Step 2
Build
We fix tracking, restructure campaigns around intent and margin, and write ads that match what people searched for.
- Conversion tracking
- Account structure
- Ad copy
- Step 3
Scale
We manage, test and optimise every week, then push more budget behind what is working. You watch cost per result fall.
- Weekly optimisation
- Budget shifts
- Plain-numbers report
What it costs
Your ad spend and our fee are separate.
Ad spend goes straight to Google. Our management fee is scoped to the work: the campaigns, locations and reporting you need.
Still working out what to spend? Our guide to setting a PPC budget walks through it, and if your budget is too thin to learn from, we will say so before you spend it.
When not to
When Google Ads isn’t the answer
Worth it when
- People already search for what you sell
- The site converts the clicks you pay for
- There is budget to learn for six to eight weeks
Not yet, if
- No one is searching for what you sell
- The site doesn’t convert, so conversion rate optimisation comes first
- The budget is too thin to learn from
Case study
How is the fee structured?
A monthly management fee, separate from your ad spend, scoped to the campaigns, locations and reporting you need.
Is there a minimum spend?
Enough to learn. What that is depends on your market and margins; if your budget is too thin to learn from, we will tell you before you spend it.
How soon will I see results?
Paid search can bring calls and sales from the first week, because it reaches people searching right now. Most accounts settle into a reliable pattern within two to three months, once there is enough conversion data.
Isn’t Google’s automation enough on its own?
Automation is powerful, but it optimises toward whatever you feed it. Point it at bad data and it spends efficiently on the wrong thing. We fix the tracking first, then steer the automation. Our Google Ads tips cover the settings worth checking yourself.
Do you lock me in?
No. We work month to month and keep your account by getting results.
Who owns the account?
You do. We work as a partner user, and you can remove us in a click.
Where are you based?
In Adelaide, at 217 Flinders St, and we run Google Ads for businesses right across Australia.
Ready when you are.
No pitch deck and no lock-in contract. Just a straight answer on what to fix first.