Google Ads management agency Google Ads that fill your calendar with real jobs.
Calls and enquiries from people who need you now, tracked through to the job they became.
Leads to jobs
Think in jobs, not clicks.
Enter your budget, cost per lead, close rate and average job value. Change anything: the inputs are yours, and so is the maths.
Estimate from your inputs
- Leads a month
- 50
- Jobs a month
- 15.0
- Job revenue a month
- A$9,000
The number that matters is cost per booked job, not cost per lead. Faster follow-up usually moves the close rate more than a cheaper click does. Not a quote.
The junk lead filter
Blocked before you pay for them.
Blocked
- “plumber jobs”: job seekers, not customers
- “diy drain unblock”: people fixing it themselves
- “free quote template”: nobody here is buying
Kept
- “emergency plumber near me”: urgent, local, ready to call
- “blocked drain norwood”: a suburb you actually serve
- “hot water repair today”: a job this week
Know which keyword booked the job
Keyword → call → job value.
Call tracking ties every call back to the keyword and ad that triggered it. When a call becomes a booked job, its value goes back into the account, so bidding chases jobs, not just calls.
Speed matters as much as the ad: a lead that waits a day often books someone else. We can add instant lead follow-up, so missed calls and new enquiries get a reply within minutes.
- Calls recorded against the keyword that triggered them
- Booked jobs and their value fed back to bidding
- Forms, calls and bookings each counted once
Where the click lands matters
The ad makes a promise. The page keeps it.
Mismatch: the ad says “24/7 emergency plumber”, and the click lands on a generic homepage with no phone number above the fold.
Match: the same ad lands on “24/7 emergency plumber, here within the hour”, with click-to-call first.
If the page can’t keep the promise, we fix it before we spend more, or build one with our lead generation websites team.
The playbook
Four campaign types, each with a job.
- 01
Search ads
Show up the moment someone types “emergency plumber near me”. High intent, ready to call: the fastest path to a booked job.
- 02
Local and map ads
Appear in the map results when nearby customers look. Best where being close and trusted decides the call, and a natural pairing with local SEO.
- 03
Demand Gen
Reach the right people on YouTube, Gmail and Discover before they start searching, so you are the name they remember. Best for considered services.
- 04
Remarketing
Bring back visitors who didn’t call the first time. A gentle nudge that turns “maybe later” into “let’s book it”.
What’s included
Built for lead quality, not vanity clicks.
Call tracking
See which ads and keywords make the phone ring.
Lead-quality filtering
Bid toward buyers and away from browsers, with negatives added every week.
Conversion tracking
Every form, call and booking measured, and nothing counted twice.
Landing page alignment
The click and the page tell one story.
Weekly optimisation
Hands on the account every week, not once a quarter.
Plain-English reporting
Leads, jobs and cost per lead, without the fluff.
Who this is for
If you sell a service, this is your page.
We run Google Ads for service and local businesses across Adelaide and the rest of Australia, so the phone rings with people ready to book, not tyre-kickers.
- Trades and construction
- Clinics and healthcare
- Legal and professional services
- Home services
- Real estate
- Local operators
When not to
When Google Ads isn’t the answer
Worth it when
- You can answer the phone
- You have capacity for more jobs
- Your service area is clear
Not yet, if
- You can’t answer the phone
- You’re already fully booked
- Nobody follows up enquiries the same day
Cheaper leads won’t fix a follow-up problem.
What about Local Services Ads?
Where they are available for your trade, we run them alongside Search.
Can you target my service areas?
Yes, by suburb or radius, with bids adjusted by area.
What does it cost?
Ad spend, which goes straight to Google, plus a management fee scoped to the campaigns and service areas you need. If your budget is too thin to learn from, we will say so before you spend it.
Do you lock me in?
No lock-in contracts. We work month to month and keep the account by getting results.
How many leads will I get?
It depends on your market, your budget and how fast you follow up. In the free account review we estimate realistic lead volume and cost per lead for your trade before you spend a dollar.
How do you keep lead quality high?
We track calls and form fills, feed real job outcomes back into bidding and add negative keywords every week, so the budget goes to buyers, not time-wasters.
How soon will the phone ring?
Often within days of going live. Search reaches people looking right now, so you are not waiting months the way you would with SEO.
Do you work with tradies and dental practices?
Yes. Trades and clinics suit search ads, because people search the moment they need one. Our guides to Google Ads for tradies and Google Ads for dentists cover setup, budgets and, for clinics, the advertising rules.
Do you run Google Ads for online stores too?
Yes, with a different playbook: Google Shopping ads are built around margin and the product feed rather than calls.
Ready when you are.
No pitch deck and no lock-in contract. Just a straight answer on what to fix first.