Digital marketing workshops Learn to run your own ads and AI tools, hands-on.
In your own ad account and tools, not a demo. 1-on-1 or for your team, in Adelaide or online.
Pick your workshop
Ads or AI.
Two tracks. Each runs as a private 1-on-1 or a team session, and each ends with you able to do the work, not just understand it.
Ads workshop: Google and Meta
Set up, run and read Google and Meta campaigns in your own account, with a specialist beside you. Outcome: campaigns you can run.
AI workshop: automation and prompting
Build automations and assistants for your real tasks, on the tools you already use. Outcome: time back each week, from work you no longer do by hand.
Your business, not a demo
In your accounts, not a demo.
Your ad account, your tools, your data
We work inside your real campaigns and tools, so what you build in the room is yours to keep and run.
Leave with something live
Every session ends with a working result, a campaign running or an automation built, plus a clear next step. Not a certificate you file and forget.
Questions answered for your situation
You’re taught by people running live ad accounts and building automations every week, so the answers fit your business, not a slide deck.
Ads workshop · Google and Meta
Run your own ads, and know what to change.
Learn to set up, run and improve your own Google and Meta campaigns, inside your own account, with a specialist beside you. You keep control, and you keep the skill.
A workshop won’t make anyone a specialist overnight, and we won’t pretend it does. It will get your campaigns built properly, your tracking right and your team reading the numbers with confidence. Our take on whether a digital marketing workshop is worth a day out of the business is honest about the trade-off.
By the end, you’ll be able to:
- Build and launch a properly structured campaign from scratch
- Pick keywords and match types that attract buyers, not tyre-kickers
- Write ads and creative that earn the click
- Set bids and budgets that protect your return
- Track real leads and sales, not vanity metrics
- Read the numbers and know what to change next
Is the ads workshop for you?
Who the ads workshop suits
This is for you if
- You want leads and sales from ads, and want to control it yourself
- You’re an owner or in-house marketer building the skill
- You’d rather learn once than pay a retainer forever
- You have a modest budget and want every dollar to work
Maybe not right now if
- You’d rather it was fully handled, hands-off
- You’re spending heavily and need a team on it every day
- You want a certificate more than a working account
- If that’s you, our managed Google Ads service is the better fit: we run it end to end.
How the ads workshop works
From booking to running ads
- 01
Quick chat
A short call to understand your business, budget and goals, and what is already in the account.
- 02
Tailored session
We work through your own account, live, at your pace, on the campaigns that matter most.
- 03
You go live
You finish with real campaigns running and the skill to manage them.
- 04
Optional support
Monthly reviews if you’d like a hand keeping momentum. Scoped separately, and entirely optional.
AI workshop · Automation and prompting
Put your busywork on autopilot.
Learn to spot the repetitive work eating your week and build practical AI automations your team will actually use, hands-on, on your own tools. You leave with a working system, not a stack of notes.
Want to size it first? List the repetitive tasks, the hours each one takes a week and the people who do them. That is the time on the table, and the workshop starts with the tasks worth the most.
You’ll walk away with:
- A clear map of the tasks in your business worth automating
- At least one working automation, built live on your tools
- Confidence prompting AI to get reliable, usable results
- Simple guardrails to keep data and quality safe
- A prompt library and templates your team can reuse
- A 90-day plan for the automations to build next
Is the AI workshop for you?
Who the AI workshop suits
This is for you if
- Your team loses hours to admin, copy-paste and manual reporting
- You know AI could help but don’t know where to start
- You want practical results, not theory or hype
- You’d like the skill to live inside your team
Maybe not right now if
- You want a large system built for you, hands-off
- You need deep custom engineering or integrations
- You’re after a data-science course, not business automation
- Bigger automation is a job, not a workshop: our AI automation service builds and runs it for you.
How the AI workshop works
From first call to first automation
- 01
Discovery call
We learn your workflows and where the time goes.
- 02
Map the wins
Together we pick the highest-value tasks to automate first.
- 03
Build it live
You build a real, working automation in the session, on your own tools.
- 04
90-day plan
You leave with a roadmap for the next automations, in the order they pay back.
What we cover
Twelve topics, in plain English
Six per track. Open any topic to see what it covers; we weight the session toward whatever your business needs most.
Ads workshop: Google and Meta
Account and campaign structure
Set up a clean, logical account that’s easy to manage and scales without turning into a mess. Covers Search vs Performance Max, campaign types and ad groups.
Keywords and match types
Find the terms real buyers use, and use exact, phrase and broad match without burning budget. Covers buyer intent, match types and negative keywords.
Writing ads that convert
Write responsive search ads and Meta creative that earn the click, and A/B test what works. Covers RSAs, Meta creative and A/B testing.
Bidding and budget
Choose the right bidding strategy, Target CPA or Target ROAS, and put budget where it returns most. Covers bid strategies and budget splits.
Conversion tracking
Get your tracking firing correctly so you measure real leads, sales and calls, not vanity clicks. Covers conversion setup, what to measure and GA4 basics.
Reading and improving results
Turn the dashboard into decisions: what’s working, what to cut, and what to do next week. Covers reporting, Quality Score and optimisation.
AI workshop: automation and prompting
Find the work worth automating
Map your week and spot the repetitive, rules-based tasks where AI gives back the most time. Covers a use-case map, a time audit and quick wins first.
AI foundations, minus the hype
Understand what today’s AI tools do well, where they fall down, and how to get reliable results. Covers prompting, strengths and limits, and choosing tools.
Connect your tools
Link the apps you already use so information moves on its own instead of by copy-paste. Covers no-code workflows, triggers and your existing stack.
Build a real automation
Live in the session, we build a working automation on your own tools, start to finish. It runs on your data, and it’s yours to keep.
Keep it safe and sensible
Simple guardrails for data, privacy and quality so AI helps without creating new risks. Covers data basics, a human check and what to avoid.
Measure what changed
Track what you’ve reclaimed and leave with a 90-day plan for the next automations. Covers before and after, the plan and team habits.
Formats
1-on-1 or team. Adelaide or online.
Private 1-on-1
Just you and a specialist, working through your account at your pace, in Adelaide or online. Best for owners and solo marketers.
Team session
Your whole team, in person in Adelaide or online, built around your goals. Everyone leaves on the same page.
Follow-up support
Optional monthly check-ins or build sessions after the workshop, scoped separately, to keep the momentum going.
Do I need experience?
No. Beginners and people who have dabbled both do well, because we work at your pace, in your own account, on the problems you actually have.
Do I need an existing Google Ads account?
No. If you’re starting fresh, we set your account up properly from scratch during the session. If you already have one, we audit it and rebuild what needs fixing.
Will this let me run ads without an agency?
It will let you plan, launch and manage your own campaigns with confidence. A workshop doesn’t make anyone a specialist, though, and complex or fast-scaling accounts often need more hours than an in-house team has. If you get there, our paid advertising team can take it over.
Does it cover both Google and Meta?
Yes. We focus on Google Search and Performance Max, plus Meta (Facebook and Instagram) ads. The mix is weighted to wherever your best opportunities are.
How long until I see results?
You’ll have live, properly structured campaigns by the end of the session. Meaningful performance data usually builds over the first few weeks, as the account gathers signal.
Do we need any technical skills for the AI workshop?
No. We start with your everyday tasks and use no-code tools. If you can use email and a spreadsheet, you can follow along and build.
Is one workshop actually enough?
It’s enough to get real value: you’ll leave with a working automation, a map of what to automate next and a clear next step. AI skill grows with practice, so some teams add follow-up sessions to keep building.
Will this work for our specific business?
Yes, that’s the whole design. We build around your real workflows and tools rather than a generic curriculum, so the examples are yours from the first minute.
How is this different from your AI automation service?
The workshop teaches your team to spot and build automations themselves. The service is where we design and build whole-of-business automation for you. Some teams start with the workshop, then hand the bigger builds to us.
How long is a workshop?
Long enough to build something real, and scoped to what you want to cover. We agree the length with you on a short call, before you book.
Can you train my whole team?
Yes. Team sessions run in person in Adelaide or online, built around your goals, so everyone leaves on the same page.
Ready when you are.
No pitch deck and no lock-in contract. Just a straight answer on what to fix first.