Boris, Senior Account Manager at Imprint Advertising

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Case study

Sydney Civil

A civil construction company whose completed work finally has a website that does it justice.

Three Sydney Civil traffic controllers in hi-vis and branded hard hats on a work site

The brief

The challenge

In civil construction, the proof is literally poured in concrete, but prospective clients don’t visit your job sites before shortlisting you, they visit your website. Sydney Civil’s digital presence had fallen behind the business itself: it under-represented the company’s capabilities and gave its completed projects nowhere to speak for themselves.

For a company that wins work on capability and track record, that’s a website quietly undercutting the marketing.

Delivery

Built around what clients check

A prospective client checks three things: what Sydney Civil does, what it has delivered, and whether it operates at the scale their project needs. The site is structured in exactly that order.

Web Design

The portfolio is the pitch

The centrepiece is the project portfolio: completed work presented properly, so the projects carry the sales argument instead of paragraphs of adjectives.

Website development

A professional read in minutes

Services and company experience are structured around the portfolio, giving procurement teams and project owners a clear, professional view of the business in a few minutes.

What’s next

Proof beats promises

Sydney Civil’s track record now does the selling for every prospective client who checks the company out online. Which, these days, is all of them.

Let’s work together

Does your website undersell your track record?

Book a discovery session and we’ll tell you what a website built around your completed work would look like, and what it should change about your enquiries.

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