Case study
Community Moves
A local campaign that converts 22% of landing-page visitors and turns 60% of leads into booked classes, at $18 a lead.
The brief
The challenge
Community Moves isn’t trying to reach everyone, it’s trying to reach over-50s within a short drive of Neutral Bay, and get them from “I should do something about my fitness” to actually walking into a class. That’s a narrow audience, a local radius, and an offer where trust does most of the selling.
Generic fitness marketing (transformation shots and hustle copy) would repel exactly the people this centre serves.
Delivery
Small radius, sharp offer
Local lead generation lives or dies on the match between audience, message and next step. We built all three for one specific person: an over-50 within a short drive of Neutral Bay.
Facebook Ads
Talking to over-50s like adults
Targeted campaigns reach the local over-50s audience with creative about moving well, staying independent and training alongside people at a similar stage of life. No transformation shots, no hustle copy.
CRO
One page, one job
Every click lands on a single focused landing page built to do one thing: book an introductory class. One clear offer, proof it’s for people like them, and a simple booking step.
Results
Leads who actually show up
A lead who never walks in is just a line in a spreadsheet. The booking rate is the number that proves the audience and the offer actually match.
Cost per lead
Landing-page conversion
Leads to booked classes
What’s next
The local playbook travels
A narrow audience isn’t a marketing problem, it’s a targeting brief. If your business serves a specific community within a specific radius, the same structure applies: one audience, one offer, one page, one measurable next step.
Let’s work together
Local business, quiet bookings?
Book a discovery session and we’ll tell you whether your ads, your landing page or your offer is the thing to fix first.
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