Case study
Adventist Aged Care
A high-intent digital journey that converts 18% of visitors and turns 55% of enquiries into booked facility tours.
The brief
The challenge
Choosing aged care is one of the most emotionally loaded decisions a family makes, and it’s usually made under pressure. Adventist Aged Care operates multiple locations with different care options (residential living through to higher care), and families arriving at the website were carrying a hard question: which place, and which level of care, is right for Mum or Dad?
A website that answers that badly doesn’t just lose a lead. It adds stress to a family that already has plenty.
Delivery
Built around the family’s decision
Nobody chooses an aged-care home from a web page, they choose it by walking through the door. Every part of the journey is built to earn that visit.
Web Design
Locations and care options, legible at a glance
The website is structured around the decision the family is actually making (which location, and which level of care, fits their situation), not around the organisation’s structure.
Google Ads & Facebook Ads
There at the moment of research
Campaigns reach families while the decision is live, and land them on pages that answer the questions they’re actually carrying.
CRO
One clear, low-pressure next step
Every path through the site leads to booking a tour. The website’s job is to set accurate expectations and earn the visit, the decision itself happens on site, as it should.
Results
Enquiries that become tours
In a category where the real decision happens in person, the tour rate is the result, it means the website attracts the right families and sets accurate expectations, not just fills a form column.
Conversion rate
Cost per lead
Enquiries to booked tours
What’s next
High-stakes decisions need calmer funnels
The more emotionally loaded the purchase, the harder generic marketing fails. If your service involves a big, careful family decision (care, education, health, legal), the fix is usually clarity and a low-pressure next step, not louder ads.
Let’s work together
Is your website adding stress to an already hard decision?
Book a discovery session and we’ll walk through your enquiry journey the way a worried family would, and show you where it loses them.
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