Facebook ads management agency Facebook ads that bring in booked jobs, not tyre-kickers.
Lead forms that qualify, and follow-up in seconds so you get there before your competitor does.
The honest bit
Cheap leads are easy. Good leads take craft.
Instant forms can flood you with tyre-kickers. A low cost per lead looks great in the report and terrible in your calendar.
So we add qualifying questions, feed real bookings back to Meta with the Conversions API so it optimises toward genuine jobs, and line up the follow-up. You get booked appointments, not a spreadsheet of dead numbers.
The playbook
Four ways we fill your calendar.
Different mechanisms suit different offers. We usually run two or three side by side.
- 01
Instant lead forms
Lowest friction, highest volume. A form opens in the feed and pre-fills their details: the easiest possible yes. Best for a strong, simple offer, with qualifying questions so volume doesn’t mean junk.
- 02
Click to a landing page
Qualify and tell the full story. The click lands on a page that sells before the enquiry arrives, which suits considered, higher-value services where trust matters. Here’s what a high-converting landing page needs.
- 03
Click to message
Start a conversation straight away. The ad opens Messenger, Instagram or WhatsApp, where a quick back-and-forth turns interest into a booking. Best for businesses that close well in conversation.
- 04
Retargeting
Where many bookings come from. We bring back everyone who watched, clicked or half-filled a form with a warmer message. Warm, cheap, and the quiet workhorse of lead generation.
Anatomy of a local ad that works
A real face, a clear offer, local proof, one action.
Stock photos and clever wordplay get scrolled past. The ads that book jobs look like they came from a real local business, because they did. It’s the same creative-first approach behind all our Facebook and Instagram ads.
- A real person, not stock
- A specific offer with a deadline
- Suburb names and reviews
- One call to action
Build a scroll-stopper
What actually makes a thumb stop?
Creative is the biggest lever on Meta. One ingredient rarely carries an ad; stack a few and the ad starts to carry the account.
Pattern-interrupt visual
Motion or an unexpected first frame.
A bold hook in two seconds
Curiosity or a claim before the thumb moves.
An offer they can’t ignore
A reason to act now, not someday.
Social proof and UGC
It looks like a real person, not an ad.
Offers that work locally
Picture your own campaign.
Trades
“Free quote in 24 hours.” Specific, fast and easy to say yes to.
Clinics
“First session half price.” Lowers the risk of trying someone new.
Seasonal
“Pre-winter heater check.” Timely, useful and booked before the cold arrives.
Professional services
“Free 20-minute review.” A small first step toward a big decision.
Call them before your competitor does
Follow-up in seconds, not tomorrow.
A lead who waits until tomorrow has often rung someone else by then. So the form feeds your CRM, an owner is assigned, and a text goes out straight away, before they’ve closed the app.
We set that up with AI and automation, and our guide to email flows for service businesses covers what happens after the first reply.
- Lead form to CRM, with an owner assigned
- An instant text reply
- A booked time, not a callback list
Who this is for
Built for considered-purchase services.
Meta shines when your service is visual, desirable and backed by a strong offer. If people only find you in an emergency, that’s a Google job, and we’ll tell you straight.
- Fitness and studios
- Aesthetics and cosmetic clinics
- Dental and orthodontics
- Real estate
- Coaches and courses
- Events and venues
- Hospitality
- Home improvement
What’s included
Built for bookings, not vanity clicks.
Ad spend goes straight to Meta, and our management fee is scoped to the work. Every account includes:
- Offer and creative strategy: an offer worth stopping for
- Instant forms with qualifying questions: volume without the junk
- Conversions API tracking: real leads measured, not guessed
- Creative that stops the scroll: video, UGC and before-and-after, kept compliant
- Retargeting sequences: nudging the nearly-there over the line
- Plain-English reporting: leads, cost per lead and booked jobs
When not to
When Meta isn’t the answer
Worth it when
- Someone can follow up the same day
- You have a clear local offer
- Your service is visual, desirable or offer-led
Not yet, if
- Nobody can follow up leads the same day
- You need people actively searching: emergencies are a job for Google Ads for service businesses, so run Google first
Do lead forms or landing pages work better?
Forms for volume, pages for quality. We test both. A focused page sells before the enquiry lands, which suits higher-value work, and we build those as landing pages designed for enquiries.
How do you keep lead quality high?
We add qualifying questions, feed real bookings back to Meta with the Conversions API so it optimises toward genuine jobs, and align your follow-up. Quality beats a big pile of dead numbers.
What does it cost?
Ad spend paid to Meta, plus a monthly management fee scoped to the work. Creative is the biggest variable, so we scope it up front.
What budget do I need to start?
Enough to learn: enough to test the offer and build a steady flow of enquiries. If your budget is too thin, we’ll say so and suggest what to do first. Our guide to how much Facebook ads cost explains what sets the price.
Do you make the creative?
Yes: video, UGC and before-and-after ads, kept compliant, because the offer and the creative decide whether Meta works for you. We use your own photos and video too where they’re strong.
Is Meta right for my service?
If your service is considered, visual or offer-led, yes. If customers only find you in an emergency, Google will serve you better, and we’ll say so rather than take your money. Our honest take on whether Facebook ads are worth it goes deeper.
Do you lock me in?
No. We work month to month and keep your business by getting results.
Where are you based?
In Adelaide, at 217 Flinders St. We run Facebook ads for service businesses across Adelaide and Australia-wide.
Ready when you are.
No pitch deck and no lock-in contract. Just a straight answer on what to fix first.