Boris, Senior Account Manager at Imprint Advertising

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Facebook & Instagram ads · Adelaide

Win customers who weren’t even looking.

Facebook and Instagram ads that create demand, not just chase it — scroll-stopping creative, full-funnel campaigns, and tracking that actually tells the truth.

Meta Business PartnerNo lock-in contracts

Book a discovery session

Free 30-minute growth audit.

Mobile

Facebook & Instagram ads for service businesses

More enquiries, bookings and a fuller calendar.

Ads for service businesses that win on a great offer. We put it in front of the right people while they scroll — then turn interest into booked appointments.

Build a scroll-stopper
Meta Business PartnerLead quality, not junk
Testing · Hook A
PeakForm Studio
Sponsored · Facebook
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Drop a size by summer. First 2 weeks free.

Who this is for

Built for considered-purchase services.

Meta shines when your service is visual, desirable and backed by a strong offer. If people only find you in an emergency, that’s a Google job — and we’ll tell you straight.

Fitness & studiosAesthetics & cosmetic clinicsDental & orthoReal estateCoaches & coursesEvents & venuesHospitalityHome improvement

Budget → reach & leads

See the reach and leads your budget could buy.

Set your monthly spend and tune the benchmarks to your offer. We’ll estimate the people reached, clicks and leads — the scale of Meta is the point.

$500$15,000
Benchmark assumptions — edit freely
$
%
%
Est. people reached
119k
Est. clicks / month
3,000
Est. leads / month
120
Est. cost per lead
$25
119k
Reached
3.0k
Clicks
120
Leads
Illustrative estimate from your benchmarks — not a guarantee of results.

Build a scroll-stopper

What actually makes a thumb stop?

Creative is the number-one lever on Meta. Switch on the ingredients of a scroll-stopping ad and watch the stop rate climb.

Estimated thumb-stop rate
8%
A plain product photo gets scrolled past. Switch on the levers to see what changes.
Illustrative — directional impact of proven creative principles, not a measured guarantee.

The playbook

Four ways we fill your calendar.

Different mechanisms suit different offers. Tap through to see what each one does best.

Instant lead forms

Lowest friction, highest volume

A form that opens right in the feed and pre-fills their details. The easiest possible “yes” — perfect for a strong, simple offer.
Best for: high-volume lead-gen with a clear, compelling offer.
Volume
Friction
Lead quality
Most leads · needs qualifying questions

The honest bit

Cheap leads are easy. Good leads take craft.

Instant forms can flood you with tyre-kickers. We add qualifying questions, feed real conversions back with the Conversions API, and align the follow-up — so you get booked appointments, not a spreadsheet of dead numbers.

What’s included

Built for bookings, not vanity clicks.

Offer & creative strategy — an offer worth stopping for.
Instant forms + qualifying questions — volume without the junk.
Conversions API tracking — real leads measured, not guessed.
Scroll-stopping creative — video, UGC and before/after that convert.
Retargeting sequences — nudge the nearly-there over the line.
Plain-English reporting — leads, cost per lead, booked jobs.

Proof, not promises

Bookings you can count.

$18
Cost per lead on our best-performing paid social account.
60%
Of those leads turned into booked appointments, the number that proves the audience and the offer match.
22%
Landing-page conversion rate, from one focused page rather than a general homepage.
Figures from a client programme in our case studies. See the case studies for the full story.

Questions

Myths, busted.

View answers as
How do you keep lead quality high?+
Myth

“Meta leads are always junk.”

Truth

We add qualifying questions, feed real conversions back with the Conversions API so Meta optimises toward genuine bookings, and align your follow-up. Quality beats a big pile of dead numbers.

What budget do I need to start?+
Myth

“A few hundred dollars is enough to test.”

Truth

Most service businesses start around $1,500–$3,000 a month — enough to test the offer and build a steady flow of enquiries.

Do you make the creative?+
Myth

“A stock photo and some text will do.”

Truth

Yes — we produce scroll-stopping video, UGC and before/after ads (kept compliant), because the offer and the creative decide whether Meta works for you.

Is Meta right for my service?+
Myth

“Every business should be on Facebook.”

Truth

If your service is considered, visual or offer-led, yes. If customers only find you in an emergency, Google will serve you better — and we’ll say so rather than take your money.

Let’s fill your calendar.

Get a free ad audit. We’ll pressure-test your offer and show you how we’d turn scrollers into booked appointments.

4.8 ★Agentic Marketing Agency